sony digital rights management

for those of you that have been following along with russinovich's expose on sony's digital right's management copy protection scheme, this article from techdirt regarding npr's recent interview with hesse is a must read. is this guy for real?! here's a quote from the article.

After taking issue with anyone using the terms "spyware, malware or rootkit," Thomas Hesse, President of Sony's Global Digital Business, literally says: "Most people, I think, don't even know what a rootkit is, so why should they care about it?"

click here to listen to the full story.